As part of efforts to support local exporters of digital services, a meeting was held between IT Park Uzbekistan and Abba Marketing, a leading marketing agency in Uzbekistan. The discussions focused on addressing challenges faced by domestic companies in exporting services abroad, as well as exploring opportunities for the agency's international partners to enter the Uzbek market.
Abba Marketing is a well-established marketing agency with over seven years of experience operating both domestically and internationally. To date, the company has successfully executed over 2,000 projects for more than 1,500 clients, including prominent brands such as Mercedes-Benz, Tecno, Tip-Top, Essi, TEAM University, and Asia Plast. The agency offers comprehensive services in digital marketing, branding, creative design, web development, and social media marketing (SMM).
Currently, Abba Marketing actively exports its services to the United States, Germany, the Czech Republic, Saudi Arabia, South Korea, China, Malaysia, Kyrgyzstan, and Tajikistan. During the meeting, the parties addressed the existing challenges encountered by the company in expanding internationally, particularly with regard to technical and operational barriers.
The parties also explored plans for Abba Marketing's international partners to establish a presence in Uzbekistan. In this context, IT Park presented the benefits of membership, including tax incentives and infrastructure support available to potential international entrants.
Furthermore, IT Park extended an invitation to Abba Marketing to participate in international events and business forums abroad, providing an opportunity to showcase its professional expertise and promote Uzbekistan’s capabilities among its partners.
As part of the agreement, IT Park Uzbekistan will offer Abba Marketing the necessary support to overcome export-related and technical challenges, enabling the agency to scale its international operations. In turn, Abba Marketing expressed its commitment to positioning Uzbekistan as an attractive IT destination among its foreign partners interested in expanding their presence in Central Asia.