Ulugbek Rustamov

Ulugbek Rustamov is General Director of CLICK, one of the leaders in Uzbekistan's fintech market. He graduated from Tashkent State Technical University with a degree in "Geology and Mineral Exploration," but connected his professional path with the development of digital financial services. Under his leadership, CLICK strengthened the platform's functionality and became one of the country's key online payment ecosystems.

During his leadership period, the company achieved significant results. In 2025, CLICK concluded a strategic deal with Halyk Bank: the bank acquired 49% of CLICK shares, and CLICK shareholders acquired 49% of Tenge Bank. This became one of the most notable deals in the market and opened the way to creating a "new generation bank." In August 2025, Ulugbek Rustamov was awarded the "Shuhrat" medal for his contribution to the development of digital payments and fintech.

He adheres to a management philosophy of practical digitalization, emphasizing service convenience, a strong team, and modern corporate culture. These principles shape CLICK's strategic development, including ecosystem expansion and implementation of new solutions for users and businesses.

Company name: CLICK

Successful projects: Click SuperApp — Platform transformation into a super-app: in addition to payments and digital wallet, added products and services, logistics, insurance, business services, and partner services. Allows users to access a wide range of services in one application.

Click Business — Platform for entrepreneurs and companies. Provides payment acceptance, operations management, QR code integration, and use of API solutions. Allows SMEs to quickly connect payment instruments and increase sales.

Marketing Activities and User Engagement — "Click Marathon" campaign (2024–2025), stimulating activity through game tasks and prizes, as well as a series of hackathons on ecology, technology, and art.

Innovations in API and Payment Infrastructure — Development of merchant-API, payment button, Click Pass, and other integration solutions providing easy partner access to the system. Support for high transaction load and extensive merchant network.